The Sinopec Lubricant Company sent lubricant specialists to Singapore and Malaysia between December 1 and 7, 2008, to conduct technical training for the team of distributors, as a new batch of technical experts from Sinopec in expanding services for the overseas market. During the week-long training, which attracted nearly 70 dealers, the specialists offered detailed explanations on lubrication, analyzed successful cases and products choice, and carried out exchanges with participants on technical issues. Following the training, the distributors noted they have come to better understand lubricant products and the advanced lubricant technology of Sinopec through the courses, and will be more confident in future sales.

A site of technical training

As the bridgeheads in the overseas market exploration of the Sinopec Lubricant Company, Singapore and Malaysia have significant influence in Southeast Asia due to their economic status. Meanwhile, as a competitive battlefield of the world’s main lubricant brands, the two nations not only see the rivalry of world-renowned lubricant brands such as Shell, Mobil, Castrol, Caltex and Total, but also the fierce competition by local brands in Southeast Asia. As a latecomer in market there, the lubricant products of Sinopec need to showcase the high-quality, high-tech and internationalized brand image of Sinopec besides taking part in market competition.

Sinopec lubricant experts offer thanks to local dealers for support

Earlier, the Sinopec Lubricant Company launched technical training for local distributors in the Philippines, Indonesia, Pakistan and Turkey. The company noted that in the future, it will offer better technical support to the overseas market through such means as technical training, technical service hotlines, expert advisory services and providing Integrated Lubrication Solutions (ILS).